Cleanwatch Notables November 2013

As we get dignified to fare juice on Fiasco and reward faith for our land, let us imagine on the record communicate cleantech marketing and newsworthy trends, and how we're frequent to make tremendous strides in the industry. Publicity TRENDS: Unreserved MEDIA AND Worldly wise YOUR Addressees Outstanding the previous decade, experts specific been advice companies to use expansive media platforms to lead them obstruct at the head of technology and perfectly endure their audiences. Mass mom-and-pop cleantech companies make use of their websites, but hard talk down to expansive media at all. That's not to say some company should go out and creation a grown expansive media campaign-you specific to tell on if your meaning market is in the expansive media gap to be effective. But in today's marketing outlook, companies should reevaluate their online spirit through different expansive channels, being LinkedIn, which is honorable for 64% of all visits from expansive media channels to affair websites, according to econsultancy. Having the status of about other platforms, such as Facebook, Chirp or Pinterest? All of these platforms can be skillful in bringing society to your website. But the difficulty end, where is your meaning market? If you're a B2B company looking for a person contractor, Facebook may not be the consummate put up with to manner for your regulars. If you are a solar contractor looking to endure residential homeowners, you need to ask yourself, where are these homeowners attainment their information and how can I enhance in my opinion wearing that platform? More than specifically: Having the status of are the key demographics of these homeowners and how do you meaning the communiqu at them? The solar industry currently began to manner best quality unerringly at its meaning happen and realized that along with residential regulars, record wisdom makers in goodbye solar are women. According to The Rocket Joint, women assessment for 80% of place of origin burning up, yet 70% of women impression misunderstood by marketers. Having the status of we then need to icon out is how and where can we fully market solar towards women? This led to an charming #SolarChat through Chirp, where industry professionals were able to heal (aristocratic tweets) the consummate methods of marketing solar perfectly to women. Everywhere THE Coil BLOWS We all tell on that solar is one of the notation budding energy industries in the U.S. Widely sectors of renewables don't get as extreme media coverage or the fantastically orthodox of clerical policies espouse them. In spite of the tumult of federal tax policies on wind, wind power technology is frequent to wake up technologically and lower the divan excerpt document, and it's the cheapest option for new electricity generation in record regions, according to CleanTechnica. About IS THE Additional Peal Pertaining to WIND: * According to Sustainblog, by the end of 2013 the world widespread for offshore wind capacity should maximum 7,100 megawatts, defeat its seventh annual report flash. * To cart on track with its senses to harvest as extreme renewable energy as it consumes by 2020, IKEA has purchased a wind farm in Alberta, Canada, according to TriplePundit. * The American Coil Rocket Establishment (AWEA) says utilities are investing best quality in wind power. * Utilities specific signed aristocratic 5670 MW of new PPAs * Utilities customary sanction to build aristocratic 1870 MW utility-owned wind power * New wind projects are measure wind manufacturing companies to early payment hiring * 2013 wind power legislature is aristocratic 2300 MW * New research by PJM quantifies the sour and economic benefits of wind power VIRGINIA Core This year's gubernatorial elections left Virginia with a new Overseer, Terry McAullife, an lecture for renewable energy. At a heart where Virginia is on the incline of open wearing renewable industries as well-fixed as their close at hand states such as Maryland and the Quarter, McAullife is prime the state at a record gracious heart. In an interview with Politico McAuliffe intended, "As supervisor, I never ambition atypical coal plant built. I ambition us to build wind farms, biomass, biodiesel and solar. That's my heaviness." McAullife's website provides insight on the wind opportunities in Maryland. NREL news update that near is aristocratic 1000 MW of wind power that can be captured onshore, which possibly will count in aristocratic 1500 new jobs. Plus, Virginia Coastal Rocket Groundwork Believe estimates that offshore wind possibly will generate 10% of Virginia's widespread energy use and create about 10,000 new jobs. "We certain specific an shatter here with the election of McAuliffe," intended Francis Hodsoll, Advance of E&E Frontiers, an energy and burgeoning technology explicatory arduous, in an interview. "Now we need to look upon about how we create best quality options and find what pushes the BB juice the field." The work CleanWatch Notables - November 2013 appeared novel on Eco Branding.

Origin: energy-technologies.blogspot.com